About Us
RR Apps is a Melbourne-based product development studio specialising in custom web apps, mobile apps, and high-performance websites. We work with founders, funded startups, and growing businesses that need a technical partner who can take ownership - not just execute tickets.
Our Story
RR Apps was founded by Yahya Elfard, a software engineer with a focus on product - not just code. What started as website projects for small businesses evolved into full product engagements: marketplaces, booking platforms, fleet management systems, and SaaS tools. Every project is run by Yahya directly, which means you're always talking to the person who's actually building your product.
Our Mission
Our mission is simple: help founders and ambitious businesses ship better products, faster. We don't take on every project - we work best with clients who have a clear vision, a real budget, and a desire to build something that scales.
What We Do
Here's what we specialise in:
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Mobile App Development: Cross-platform apps built in React Native for iOS and Android. Marketplaces, booking platforms, fleet tools, and service apps - shipped as production-grade products, not prototypes.
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Web Development: Custom websites and web apps in Next.js with Sanity CMS, deployed on Vercel. Fast, SEO-ready, and built with a CMS your team can manage without a developer.
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AI Automation: Workflow automation and AI integrations using modern APIs and cloud infrastructure on AWS and GCP. Built to reduce manual work and scale with your operations.
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UI/UX Design & Prototyping: User research, wireframes, and interactive Figma prototypes to validate product decisions before development starts.
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SEO & Digital Marketing: Technical SEO architecture, content strategy, and paid campaigns focused on measurable growth - not vanity metrics.
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E-Commerce Development: Custom ecommerce on Next.js with Stripe integration and Sanity CMS. Optimised checkout flows and infrastructure built to handle scale.
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Technical co-founder for hire: Early-stage technical leadership for funded startups - product scoping, architecture, stack selection, and hands-on development from day one.
Why Choose Us?
- Direct access: You work with Yahya - the engineer - not an account manager. Every decision is made by someone who understands the code.
- Full-stack delivery: Next.js, React Native, Sanity CMS, Java Spring Boot, Supabase, Vercel, AWS, GCP, Stripe, and more. We own the stack end to end.
- Milestone-based: Projects are broken into clear phases with defined deliverables and payments. No open-ended retainers without scope.
- Long-term thinking: Our best client relationships started with a single project and grew into ongoing product partnerships. That's what we're here for.
If you're building something serious, let's talk.
